Newspaper circs NOT declining says WAN
According to this story posted on Media in Canada from February 14, the World Association of Newspapers says newspapers aren't the doomed relics they're being portrayed as.
Refuting widespread speculation that conventional newspapers are doomed to extinction, the Paris-based World Association of Newspapers released a report yesterday arguing that global newspaper circulation has risen 9.95% over the past five years, and 2.36% over the past year.
In Canada, combined average daily circulation of paid and free newspapers increased from 5,566,000 in 2001 to 6,352,000 in 2005. Overall circulation in North America showed a five-year increase of 0.7% percent. While the number of titles declined 0.84% over the past five years, there was a 1.21% spike in new titles over the last 12 months.
1 comment:
Sadly, those numbers are outdated (2005) and a lot has happened since then. There is no denying circ is dropping in North America even with an increase in the number of freebies.
http://mediafade.blogspot.com/2007/02/crisis-what-crisis.html
http://mediafade.blogspot.com/2007/02/scaling-down-print-ramping-up-web.html
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