Search engine-catering headlines

Found at boingboing.net, a posting and links about how clever and witty headlines are vanishing to make articles easier to find through search engines.

Cnet's Elinor Mills has a great article on the demise of "pithy, witty and provocative headlines" -- the bread-and-butter of print publishing. You can win awards with a headline like "BASTARDS!" over a shot of the Twin Towers in flames, but in a search-engine results-page, that headline is invisible.