Showing posts with label NYTimes. Show all posts
Showing posts with label NYTimes. Show all posts

Tuesday, July 22, 2008

Product placement on TV news

Fox affiliate KVVU in Las Vegas has started putting McDonalds iced coffee cups on the news desk during the morning show.

The arrangement does raise questions about potential conflicts between the intended message and news content. The ad agency that arranged the promotion said the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s.

“If there were a story going up, let’s say, God forbid, about a McDonald’s food illness outbreak or something negative about McDonald’s, I would expect that the station would absolutely give us the opportunity to pull our product off set,” said Brent Williams, account supervisor at Karsh/Hagan, the advertising agency that arranged the deal between McDonald’s and KVVU.


From the NY Times

Tuesday, April 22, 2008

Links for April 22, 2008

NYTimes - Behind TV Analysts, Pentagon’s Hidden Hand.

Flickr post (via BoingBoing) - Radio for back up, an illustration of what's happening in the UK regarding public photography. Changing laws, could set a global precedent in our ongoing war on terror. Must investigate topic further.

Ad Age- Wall Street Journal Managing Editor Resigns... for later reference.

Monday, March 3, 2008

Secret Libel suits

Quick link while at work:

Executive Wants to Sue for Libel, but Only if He Can Do It Secretly, appearing March 3 in the NY Times.

Monday, February 4, 2008

Wednesday, January 24, 2007

Talk to the Newsroom

This "column" by NY Times Washington bureau chief Philip Taubman, could be seen as an exercise in media literacy and transparency, or just PR. It's interesting how similar the language can be.

Talk to the Newsroom: Philip Taubman.

Of course, in addition to being in a cynical mood, I read nothing but press releases all day, so I may be seeing something that isn't there.

Here is the full Talk to the Newsroom page.