Tuesday, July 29, 2008

White House and Fox

Just quickly, this is one of many links to many items about McLellan's apparent admission that the White House fed talking points to Fox News talking heads. There are better write ups out there, but this is the first I've found today.

Monday, July 28, 2008

Real Dan calls out reporter for being PR mouthpeice (Update)

Dan Lyons' thoughts on a recent NYT article about how Apple's CEO Steve Jobs and his PR staff seem to relate to the press and Apple shareholders.

From the NYT article:

On Thursday afternoon, several hours after I’d gotten my final “Steve’s health is a private matter” — and much to my amazement — Mr. Jobs called me. “This is Steve Jobs,” he began. “You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.” After that rather arresting opening, he went on to say that he would give me some details about his recent health problems, but only if I would agree to keep them off the record. I tried to argue him out of it, but he said he wouldn’t talk if I insisted on an on-the-record conversation. So I agreed.

Because the conversation was off the record, I cannot disclose what Mr. Jobs told me. Suffice it to say that I didn’t hear anything that contradicted the reporting that John Markoff and I did this week. While his health problems amounted to a good deal more than “a common bug,” they weren’t life-threatening and he doesn’t have a recurrence of cancer. After he hung up the phone, it occurred to me that I had just been handed, by Mr. Jobs himself, the very information he was refusing to share with the shareholders who have entrusted him with their money.

You would think he’d want them to know before me. But apparently not.

And from Lyons:
I’m always suspicious of off-the-record demands, especially in cases like this, and I’m not sure Nocera should have agreed to it. What he produces is a kind of denial that isn’t really a denial. Clearly Jobs and Apple want to get out the message that Steve is okay. They want to protect the stock. They were clearly freaked out about what Nocera might say in his column.

If Nocera had simply refused to go off the record, the burden would have remained on Jobs to get his message out and to do it openly or suffer continued hits to Apple stock. By going off the record, Nocera let himself get played by Jobs and Apple. Consider this. What if Jobs is lying? I’m not saying he is. But gods have been known to lie, especially when dealing with mere mortals. Think of how Zeus looked upon humans and you get an idea how Jobs views pretty much everyone in the world who isn’t Steve Jobs...

Nice work, Joe Nocera. You’ve now become part of Apple’s PR machine..


UPDATE - July 29, 10:16 AM: Ad Age has picked up on this story as well, looking at it as a PR piece.

Torontoist murder stats story and fallout

Torontoist's Metrocide series did some digging on murder and crime stats in Toronto to get to the bottom of whether T.O. is a "safe" city or not. Must read through (and should have posted it last week).

Today, they call out the Toronto Sun for another of its horrible headlines and come up with a fear mongering checklist.

The comments are a good read... mostly.

Thursday, July 24, 2008

Comments = good journalism?

Daniel Libit of Politico on the relationship between blogs, journalists and audience engagement.

"Behold the Commentocracy, where big ideas and rough remarks sit shoulder to shoulder, altogether transforming the nature of the Web and of journalism...Writers and editors have become obsessed with comment tallies (even if many don’t deign to read the comments themselves), which have become a favored, albeit unreliable, barometer for determining editorial success and tapping into the political zeitgeist."

Tuesday, July 22, 2008

Product placement on TV news

Fox affiliate KVVU in Las Vegas has started putting McDonalds iced coffee cups on the news desk during the morning show.

The arrangement does raise questions about potential conflicts between the intended message and news content. The ad agency that arranged the promotion said the coffee cups would most likely be whisked away if KVVU chooses to report a negative story about McDonald’s.

“If there were a story going up, let’s say, God forbid, about a McDonald’s food illness outbreak or something negative about McDonald’s, I would expect that the station would absolutely give us the opportunity to pull our product off set,” said Brent Williams, account supervisor at Karsh/Hagan, the advertising agency that arranged the deal between McDonald’s and KVVU.


From the NY Times

Tuesday, July 8, 2008

Poynter gets grant to expand

Pardon me for barfing up a whole press release, but as this is a research blog (and not really a reporting site), you can live with it.

Poynter Receives Boost to Transform Journalism Education Through E-Learning

$1.4 million grant from Knight Foundation to NewsU e-learning program adds digital transformation modules and multiple languages

St. Petersburg, Fla. - July 8, 2008 - The Poynter Institute announced today that it will use a $1.4 million, five-year grant from the John S. and James L. Knight Foundation to help transform journalism education by expanding the world's most successful and innovative journalism e-learning site. Launched in 2005 with a prior Knight Foundation grant, NewsU provides interactive, inexpensive courses to journalists at all levels of experience and in all types of media.

The grant will help NewsU expand in four key areas:

. Enhance the skills and digital abilities of journalists,
. Find new ways to teach and inspire journalists as well as those without access to formal journalism training,
. Increase news literacy, and
. Use the Internet to deliver training in innovative and effective ways.

Specifically, NewsU plans to offer new courses to help journalists and others make the transition to a digital world, shift its current content management system to a Web 2.0 platform, deliver course content in multiple languages, and create e-learning modules on news literacy for the general public.

"More than 73,000 participants have enrolled in NewsU courses since its introduction, vastly exceeding initial expectations and making NewsU the top e-learning destination for journalists and others interested in journalism," said Howard Finberg, director of interactive learning at The Poynter Institute. "We are excited about taking NewsU to the next level and reaching journalists around the world."

"This second Knight grant is a major vote of confidence in the work of our faculty and staff, our partners and our diverse and expansive user base," said Karen Dunlap, president of The Poynter Institute.

"New technology is transforming journalism," said Gary Kebbel, Director of Journalism programs at Knight Foundation. "Journalism education cannot meet the training needs of today's journalist without using that same technology. We hope this grant helps anyone learn to use new platforms to pursue the fair, accurate, contextual search for truth." He added, "Every community in this democracy has a core need for information that creates shared experiences that unite us."

NewsU was launched in 2005 to help journalists understand and adapt to the digital revolution. Through partnerships with more than 25 journalism organizations, the online site has developed and introduced more than 65 interactive learning modules that can be taken anytime and anywhere.

About The Poynter Institute
Founded in 1975 in St. Petersburg, Fla., The Poynter Institute (www.poynter.org) is one of the nation's top schools for professional journalists and media leaders, future journalists and journalism educators. Poynter offers training throughout the year in online and multimedia; reporting, writing and editing; leadership and management; TV and radio; ethics and diversity; visual journalism; and journalism education. Poynter's News University (www.newsu.org) offers training to journalists, journalism students and others through interactive e-learning modules and links to other journalism education and training opportunities.

About the John S. and James L. Knight Foundation
The John S. and James L. Knight Foundation promotes journalism excellence worldwide and invests in the vitality of the U.S. communities where the Knight brothers owned newspapers. Since 1950 the foundation has granted more than $300 million to advance journalism quality and freedom of expression. Knight Foundation focuses on ideas and projects that create transformational change. To learn more, visit www.knightfoundation.org.

Contacts:
News University/The Poynter Institute
Howard Finberg, Director, Interactive Learning
Phone: 1.727.553.4371
E-mail: hfinberg@poynter.org

Marc Fest, Vice President of Communications
The John S. and James L. Knight Foundation
Phone: 1.305.908.2677
Email: fest@knightfoundation.org